Building Resilient Businesses
Strategic Clarity and Human Connection
Welcome — I’m Erin.
I help organizations build sustainable growth through operational clarity, customer-centered strategies, and data-driven insights.
With over 15 years of leading direct-to-consumer (DTC) operations, business intelligence initiatives, and customer loyalty programs, I specialize in transforming complexity into scalable, thoughtful systems that drive revenue and deepen client relationships.
I’m passionate about businesses that prioritize integrity, long-term thinking, and a genuine commitment to the people they serve.
If you’re looking for a strategic partner who leads with both insight and care — you’re in the right place.
Core Areas of Expertise
Customer Lifecycle Strategy
Designed and executed membership growth programs, achieving up to 49% expansion and record retention rates.
Revenue Optimization & Operational Efficiency
Increased direct-to-consumer revenue realization rates while scaling logistics, shipping, and fulfillment strategies.
Data-Driven Business Intelligence
Developed systems for membership forecasting, customer segmentation, and revenue analytics to inform executive strategy.
Project Leadership Across Cross-Functional Teams
Led successful CRM migrations, inventory system rebuilds, and operational process redesigns across business units.
Sustainable, Relationship-Driven Growth
Passionate about building loyalty models that respect the customer journey, not just the sales cycle.
Let’s Build Something Lasting
Whether you’re looking to optimize operations, strengthen customer loyalty, or translate insights into action — I’d love to connect.